Artificial Intelligence: Why Every Government Agency Needs an AI Chief Officer

In times when the pace of technological innovation is reaching breathtaking speeds, marketing agencies are facing crucial challenges. Michael Schwertel, Professor of Media Management at CBS International Business School, explains in his guest article for HORIZONT how agencies can fully exploit the potential of artificial intelligence (AI) and increase their workforce tenfold or even twentyfold.

Guest contribution in Horizont by Prof. Michael Schwertel