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I am delighted to be quoted in the latest article by ZDF heute on AI-powered chatbots in China. The development
In the interview, Shahrzad Golab and Michael Schwertel talk about their “first time” at the Grimme Award, discuss media quality
In times when the pace of technological innovation is reaching breathtaking speeds, marketing agencies are facing crucial challenges. Michael Schwertel,
Michael Schwertel lives in Nümbrecht. He works as a lecturer, producer, creative professional, and professor of media management at CBS
Artificial Intelligence in Marketing – The Future is Now! 🚀 What a captivating evening at the Marketing Club Düsseldorf e.V.!We
Artificial intelligence has already fundamentally changed the way many newsrooms work. How can the film industry use this new technology
LOCAL MARKETING: SIEGEN NEWSPAPERChatGPT may currently be a hot topic, but it is just the tip of the iceberg in
Why should PR professionals concern themselves with the Internet of Things? Column by Prof. Michael Schwertel for the magazine Pressesprecher.
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