Discover insights into media innovation, storytelling, and new technologies. Be inspired by expert opinions that are shaping the future of digital communication.
Sometimes it’s worth looking back. In September 2023, the Grimme Akademie invited me to take part in their interview series
Artificial Intelligence in Marketing – The Future is Now! 🚀 What a captivating evening at the Marketing Club Düsseldorf e.V.!We
Artificial intelligence has already fundamentally changed the way many newsrooms work. How can the film industry use this new technology
LOCAL MARKETING: SIEGEN NEWSPAPERChatGPT may currently be a hot topic, but it is just the tip of the iceberg in
Why should PR professionals concern themselves with the Internet of Things? Column by Prof. Michael Schwertel for the magazine Pressesprecher.
The internet is everywhere today. So why can we only view it in a small browser on our smartphones? Augmented
Smart technologies are making their way into various areas of our lives and work. Media columnist Michael Schwertel wonders: Should
Five major media trends of 2018 Outlook for trends in 2018 for press officers on January 11, 2018: Article by
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