Nümbrecht AI expert Schwertel: “Soon we will be talking to animals”
January 8, 2023
Professor Michael Schwertel from Nümbrecht, who teaches Media Management at the CBS Business School in Cologne, is a pioneer in
Blog Prof. Schwertel
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What the Internet of Things has to do with PR
May 29, 2018
Why should PR professionals concern themselves with the Internet of Things? Column by Prof. Michael Schwertel for the magazine Pressesprecher.
Augmented Reality – Door to the virtual world
May 29, 2018
The internet is everywhere today. So why can we only view it in a small browser on our smartphones? Augmented
Artificial intelligence – the death of PR?
May 29, 2018
Smart technologies are making their way into various areas of our lives and work. Media columnist Michael Schwertel wonders: Should
Press spokesperson Trends 2018
January 17, 2018
Five major media trends of 2018 Outlook for trends in 2018 for press officers on January 11, 2018: Article by
VR-Interview Amandine Flachs
September 14, 2017
VR Interview Amandine Flachs @AmandineFlachs Blogger @Diveinthecrowd London, UK flachsconsulting.com D: Would you please state your name and your position? A:
Interview with Simon Magata – Senior Brand Manager, Ubisoft Germany
August 27, 2017
As part of the my Cross Media course Mr. Carmine Siena @mino_siena conducted an interview with Simon Magata – Senior Brand Manager
Transmedia interview with Jeff Gomez, CEO of Starlight Runner Entertainment
August 27, 2017
As coursework for the Cross Media course Ms. Nora Schmidt conducted an interview with #Transmediavisonary Jeff Gomez @Jeff_Gomez – CEO Starlight Runner Entertainment
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