Discover insights into media innovation, storytelling, and new technologies. Be inspired by expert opinions that are shaping the future of digital communication.
In times when the pace of technological innovation is reaching breathtaking speeds, marketing agencies are facing crucial challenges. Michael Schwertel,
Sometimes it’s worth looking back. In September 2023, the Grimme Akademie invited me to take part in their interview series
Artificial Intelligence in Marketing – The Future is Now! 🚀 What a captivating evening at the Marketing Club Düsseldorf e.V.!We
Artificial intelligence has already fundamentally changed the way many newsrooms work. How can the film industry use this new technology
LOCAL MARKETING: SIEGEN NEWSPAPERChatGPT may currently be a hot topic, but it is just the tip of the iceberg in
Professor Michael Schwertel from Nümbrecht, who teaches Media Management at the CBS Business School in Cologne, is a pioneer in
Why should PR professionals concern themselves with the Internet of Things? Column by Prof. Michael Schwertel for the magazine Pressesprecher.
The internet is everywhere today. So why can we only view it in a small browser on our smartphones? Augmented
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