Grimme Academy: In conversation with Michael Schwertel
September 1, 2023
Michael Schwertel lives in Nümbrecht. He works as a lecturer, producer, creative professional, and professor of media management at CBS
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Discover insights into media innovation, storytelling, and new technologies. Be inspired by expert opinions that are shaping the future of digital communication.
AI lecture at the Marketing Club Düsseldorf by Prof. Schwertel
July 31, 2023
Artificial Intelligence in Marketing – The Future is Now! 🚀 What a captivating evening at the Marketing Club Düsseldorf e.V.!We
Artificial intelligence and documentary film – risk or opportunity?
July 31, 2023
Artificial intelligence has already fundamentally changed the way many newsrooms work. How can the film industry use this new technology
“The Role of Artificial Intelligence in Modern Journalism”
May 31, 2023
LOCAL MARKETING: SIEGEN NEWSPAPERChatGPT may currently be a hot topic, but it is just the tip of the iceberg in
Nümbrecht AI expert Schwertel: “Soon we will be talking to animals”
January 8, 2023
Professor Michael Schwertel from Nümbrecht, who teaches Media Management at the CBS Business School in Cologne, is a pioneer in
What the Internet of Things has to do with PR
May 29, 2018
Why should PR professionals concern themselves with the Internet of Things? Column by Prof. Michael Schwertel for the magazine Pressesprecher.
Augmented Reality – Door to the virtual world
May 29, 2018
The internet is everywhere today. So why can we only view it in a small browser on our smartphones? Augmented
Artificial intelligence – the death of PR?
May 29, 2018
Smart technologies are making their way into various areas of our lives and work. Media columnist Michael Schwertel wonders: Should
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