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ZDFheute DeepSeek KI — ZDF heute DeepSeek

I am very pleased to be quoted in the latest ZDF heute article about AI-powered chatbots in China. The development of DeepSeek, a Chinese AI model, shows how generative AI is regulated and shaped in authoritarian systems. But not only there. We urgently need to understand that AI is not just based on trained data – it reflects worldviews. This means that artificial intelligence does not provide neutral information, but is influenced by ideological and cultural biases. That’s why media literacy is more important than ever – to understand how AI generates answers and the mechanisms behind it. My quote in the article highlights this issue: We should not have to choose only between U.S. and Chinese AI models. Europe needs its own AI solutions. 👉 Read the full article on ZDFheute

AI language models have become like dynamic encyclopedias for many people: ask a quick question, get a fast answer. But Deepseek has already been asked questions for which it had no answer. mdr article

Prof. Michael Schwertel from Nümbrecht serves as a member of the Grimme Prize jury. The winners of the 61st Grimme Prize were announced on March 6, 2025, with the award ceremony taking place on April 4, 2025. The article from the Kölnische Rundschau:

In the interview, Shahrzad Golab and Michael Schwertel recount their "first time" at the Grimme Award, discuss the discourse on media quality today and tomorrow, as well as the similarities and differences between the Online Award – where they have both been involved to date – and the Grimme Award. It is available here.

Horizont KI Chief Officer Prof. Michael Schwertel

In times where the pace of technological innovation is taking breathtaking dimensions, marketing agencies face crucial challenges. Michael Schwertel, Professor of Media Management at the CBS International Business School, explains in his guest article for HORIZONT how agencies can fully exploit the potentials of artificial intelligence (AI) and increase their workforce tenfold or even twentyfold.

Guest article in Horizont by Prof. Michael Schwertel

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Questions Without Answers at Deepseek, Too

Prof. Michael Schwertel from Nümbrecht is a pioneer in the field of artificial intelligence.

Interview about the 60th Grimme Award: The Revolution is Fully Underway

Artificial Intelligence: Why Every Agency Needs an AI Chief Officer