Between Pilot Projects and the Next Big Leap
January 12, 2026
This graphic from a master’s thesis honestly stayed on my mind longer than I expected. The recommended approach shown is
Blog Prof. Schwertel
Our latest post
Discover insights into media innovation, storytelling, and new technologies. Be inspired by expert opinions that are shaping the future of digital communication.
2025: The Future, AI, Innovation and Storytelling
January 2, 2026
What stayed with me most were the many talks and workshops. They took me to ministries, companies, broadcasters, and small
Two AI talks in Mainz for the Ministry of Rheinland Pfalz and the Police: Why accessibility is becoming an opportunity for all of us.
December 8, 2025
I had the opportunity to speak in Mainz for the representatives of employees with severe disabilities at the Ministry of
A Semester Moving at the Speed of AI
December 5, 2025
The winter semester 2025 at CBS International Business School has come to an end. For me, it was one of
DJV Klartext: Why We Need a New Approach to AI in Journalism Now
December 4, 2025
I was a guest on the DJV podcast Klartext and talk in the new episode about why we need a
AI Workshop 2024 Compared to 2025: This Is How Fast Marketing Is Racing into the Future
November 26, 2025
For the second time, I had the opportunity to run an AI workshop for ADAC in Wuppertal. A wonderful compliment
AI Storytelling at BR: From Vibe Coding to Vibe Filming
November 24, 2025
On Friday, I co-hosted a workshop with Markus Walsch for editorial teams at BR – Bayerischer Rundfunk. Markus is an
Radio Interview: “AI On, Brain Off?” – hr2 Der Tag
July 17, 2025
Artificial intelligence is already part of many areas of our lives. It’s changing our everyday routines and entire professions. It
Blog and news