Workshops

Keynote Speaker Künstliche Intelligenz – Michael Schwertel

Workshops with impact

These workshops are not purely tool training courses. They combine technical understanding, strategic classification and concrete application. Tailored to the industry, team and objectives.

The workshops are aimed at organisations that want to not only try out AI, but also use it in a meaningful, responsible and future-oriented way.

Philosophy of the workshops

Comprehensible rather than technically overwhelming

Practical rather than theoretical

Strategic rather than actionist

Always tailored to the target group and context

AI in journalism

From research to publication: How AI is changing editorial processes and where human responsibility remains indispensable.

AI in marketing

How AI helps marketing teams work more efficiently, make better decisions and rethink customer engagement.

AI Compass Workshop

A structured model for classifying AI opportunities, risks and areas of application in organisations.

AI Leadership Training

How executives provide guidance, make decisions and lead teams through the AI transformation.

Hands-on AI workshop

Practical work with current AI tools – explained in an understandable way and directly applicable.

AI Vibe Filming

Creative co-creation format for storytelling, video and AI-supported content production. In collaboration with AI storyteller Markus Walsch.

Workshops conducted for

Find the right workshop

I am happy to tailor the content, duration and focus to your team, your industry and your specific questions.

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