LOCAL MARKETING: SIEGEN-ZEITUNG
ChatGPT may be a hot topic right now, but it’s just the tip of the iceberg when it comes to artificial intelligence (AI). These days, we’re seeing a huge leap in innovation every five days, which is almost too much to process. In his lecture, Prof. Michael Schwertel will highlight the current state of AI and place it in the context of the general AI innovation explosion of our time. The focus will be on the significance of this development for journalism, the opportunities and risks it brings for our society, and the constants for business, politics, and media (marketing and PR). Prof. Schwertel will demonstrate how these areas can best cope with the rapid development. The lecture offers a comprehensive analysis of the current AI landscape and its impact on various areas of our society. It will provide valuable insights into the challenges and opportunities arising from the AI innovation explosion and show how these changes can best be managed. Learning objectives of the event: Understand the development of artificial intelligence and draw practical conclusions for the future. Understand what artificial intelligence can achieve today and what impact it will have on us. Anticipate how artificial intelligence will be used in the future and be as well prepared as possible.
Lecture in the Siegener Zeitung newspaper by Prof. Michael Schwertel for the Siegen Marketing Club.
