Understanding the future,
before it becomes reality.
When everything is accelerated by artificial intelligence,
Classification becomes a key competence.
Known from:
Bekannt aus:
Are you ready?
Artificial intelligence is changing our world faster
than organisations, structures and routines can adapt.
The crucial question is not whether this change will come,
but how well we can classify and shape it.
Years of AI teaching
Years of university teaching
Years of experience
My expertise from research and practice
Artificial intelligence
Digital Media & Innovation
Strategic transformation
Robotics & Embodied AI
Orientation in five fields
Don't be afraid of AI and innovation
Many people are uncertain about how new technologies will affect their lives and work. I show ways in which we can understand and evaluate innovations and use them confidently for future-proof development.
AI is changing public opinion and decision-making
Artificial intelligence is changing how content is created, distributed and evaluated. This is fundamentally shifting power, responsibility and decision-making processes in the media, businesses and society.
Leadership and decision-making in times of exponential change
Successful leadership in times of explosive innovation. Technological developments are changing organisations faster than traditional structures can respond. I show how managers can provide guidance and enable innovation. The AI Compass serves as a model for classifying opportunities and risks.
Technology as an opportunity for participation
Robotics, exoskeletons and embodied AI enable new forms of participation. Used correctly, technologies can break down barriers. At work, in education, in healthcare and in everyday life.
AI update: What is really becoming relevant now
Current developments in artificial intelligence are classified and then evaluated according to which trends are actually changing work, media and education.
Media, AI and social change
About Prof. Michael Schwertel
- 15+ years of university teaching
- Jury member for the Grimme Prize & Grimme Online Award since 2007
- Focus: AI, media and technological innovations
Keynotes
- Classification of current AI and innovation trends
- Complex trends explained in an understandable way
- Prospects for businesses, media and education
- 15+ years of university teaching
Workshops
- AI Compass Workshop
- AI Strategy Workshops
- Individual company training courses
- Content Creation & AI
When the pace of innovation becomes a challenge.
Professor Michael Schwertel assists in classifying artificial intelligence rather than pursuing it.
Artificial intelligence is fundamentally changing creative processes, workflows and decision-making structures. The decisive factor is not which tools exist, but how these developments are classified and used sensibly.
The lectures and workshops provide guidance in a phase of rapid technological acceleration and show where opportunities arise and where they do not.
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Cooperation with media, institutions and organisations
Direct communication with media companies, institutions and organisations provides first-hand insights.
These perspectives are directly incorporated into lectures and workshops.
Voices from lectures and workshops
Prof. Michael Schwertel gave an excellent presentation at the Marketing Club Düsseldorf on the relevance of AI applications in marketing. The response from our members was extremely positive. The subsequent discussion with Prof. Schwertel was great. Thank you very much!
I have benefited from many workshops and seminars, but this one was truly outstanding. I am impressed by the depth and relevance of the knowledge imparted. Not only was it incredibly enjoyable, but I also gained a lot of inspiration and new knowledge that I can apply in my daily work. Such a combination of fun, interaction and learning is rare and valuable. I can recommend this seminar to anyone who wants to deepen their knowledge of social media. Great work and thanks again!
It was enriching to hear your perspectives, and I share your anticipation for the upcoming “innovation explosion” in various industries.
Frequently asked questions about AI keynotes and AI workshops
What topics will be covered in the AI workshops and AI keynotes?
Typical topics include:
• Artificial intelligence in the context of innovation and transformation
• Impact of AI on work, media, business and education
• Opportunities, risks and ethical issues
• Classification of current AI trends beyond short-term hype
• Practical use of AI in creative and strategic processes
Are workshops and lectures available in English?
Can workshops or keynotes be tailored to individual organisations?
The following aspects, among others, are taken into account: • Industry and organisational context
• Current level of knowledge of participants
• Strategic issues or specific challenges
• Desired focus between classification, practice or discussion
This results in formats that are not general in nature, but take real decision-making and work situations into account.
Who benefits from these workshops and keynotes?
• Executives and decision-makers
• Teams from companies, media houses and institutions
• Specialists and project managers
• Education and training organisations
People and organisations that do not want to view AI in isolation as a technology, but rather understand it as part of a larger social and economic transformation, will benefit particularly.
References
Request a lecture or workshop
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