CV of Prof. Michael Schwertel
Professor of Media Management | Keynote Speaker | AI & Innovation Expert
Professor Michael Schwertel is a professor of media management, a keynote speaker, and an expert in artificial intelligence, robotics, and digital innovation. He combines academic depth with many years of practical experience in media, business, and technology.
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Short CV
Professor Michael Schwertel, born in 1973, has been Professor of Media Management at CBS International Business School since 2011. His focus is on artificial intelligence, digital media, and innovation. For many years, he has been intensively engaged with the impact of technological developments on media, business, and society.
As a speaker and consultant, he collaborates with companies, media outlets, institutions, and associations. His approach is practical, accessible, and strategic, with the goal of making technological innovations usable in a meaningful and responsible way.Sein Ansatz ist praxisnah, verständlich und strategisch mit dem Ziel, technologische Innovationen sinnvoll und verantwortungsvoll nutzbar zu machen.
Teaching
At CBS International Business School, Professor Michael Schwertel teaches courses including Advanced Media Management, Digital Marketing, Marketing & Innovative Technologies, Content Creation & Storytelling, Strategic & Social Media Marketing, Digital Storytelling, Artificial Intelligence, Virtual Reality, and Augmented Reality. A particular focus is placed on the practical application of AI tools in media, marketing, and corporate communications. Teaching is primarily in English and is strongly project- and practice-oriented.
Career
Jury and committee work
media appearances
As a sought-after expert on artificial intelligence and digital trends, Professor Michael Schwertel is regularly quoted in specialist publications and interviews, including on hr2-kultur, ZDF, MDR, and other media outlets.
He moderates conferences, delivers keynote speeches at international events such as Eyes & Ears of Europe, and communicates complex technological developments in a way that is understandable to the public and decision-makers.
Research and practical projects
In his research and teaching projects, Professor Michael Schwertel focuses on embodied AI, accessible robotics, exoskeletons, AI in journalism, immersive XR formats, and physical simulations for virtual worlds.
His research trips have taken him to England, Canada, and the USA, including stops in Silicon Valley and visits to Stanford d.school, Google, HP, Pixar, and SAP.
Master's and Bachelor's theses
Professor Michael Schwertel has supervised over 250 master’s and bachelor’s theses to date, focusing on media, innovation, artificial intelligence, robotics, digital marketing, transmedia storytelling, and data-driven communication.
Many of these projects are collaborative works with companies, startups, and media organizations, combining research, strategy development, and practical AI projects.
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