AI Vibe Filming
Why this workshop?
The hands-on AI workshop provides practical knowledge and concrete applications of artificial intelligence. Participants experience interactive exercises, learn about modern tools, and deepen their understanding of AI technologies. Innovation, collaboration, and creativity are central to sustainably strengthening skills and directly applying them in everyday professional life.
What you will take away from the workshop
Why exponential growth disrupts our usual planning logics
Why technological competence is becoming a leadership task
How AI is already changing working methods, communication and decision-making processes
Why understanding, classifying, and deciding are more important than blind activism
What you will take away from the workshop
Career
Professor Michael Schwertel has worked for many years at the intersection of media, technology, and innovation. His professional experience ranges from film, television, and advertising productions to short films, animation, and interactive media, as well as AR and VR applications.
During his studies at the Academy of Media Arts, international stays took him to places like Los Angeles and England, where he gained insights into Hollywood productions at PDI, Disney Animation, and Sony Pictures Imageworks.
Jury and committee work
Professor Michael Schwertel has been a member of the Grimme Online Award’s nomination committee and jury since 2007 and will also serve as a juror for the 2024/25 Grimme Prize. In addition, he is involved in committees of the Cologne Chamber of Industry and Commerce (IHK Köln) and advises institutions on digital innovation, media ethics, and AI.
His work on the jury actively shapes quality standards in journalism, media, and digital communication.
media appearances
As a sought-after expert on artificial intelligence and digital trends, Professor Michael Schwertel is regularly quoted in specialist publications and interviews, including on hr2-kultur, ZDF, MDR, and other media outlets.
He moderates conferences, delivers keynote speeches at international events such as Eyes & Ears of Europe, and communicates complex technological developments in a way that is understandable to the public and decision-makers.
Research and practical projects
In his research and teaching projects, Professor Michael Schwertel focuses on embodied AI, accessible robotics, exoskeletons, AI in journalism, immersive XR formats, and physical simulations for virtual worlds.
His research trips have taken him to England, Canada, and the USA, including stops in Silicon Valley and visits to Stanford d.school, Google, HP, Pixar, and SAP.
Master's and Bachelor's theses
Professor Michael Schwertel has supervised over 250 master’s and bachelor’s theses to date, focusing on media, innovation, artificial intelligence, robotics, digital marketing, transmedia storytelling, and data-driven communication.
Many of these projects are collaborative works with companies, startups, and media organizations, combining research, strategy development, and practical AI projects.
Procedure
Professor Michael Schwertel, born in 1973, has been Professor of Media Management at CBS International Business School since 2011. His focus is on artificial intelligence, digital media, and innovation. For many years, he has been intensively engaged with the impact of technological developments on media, business, and society.
As a speaker and consultant, he collaborates with companies, media outlets, institutions, and associations. His approach is practical, accessible, and strategic, with the goal of making technological innovations usable in a meaningful and responsible way.
Who this lecture is particularly suitable for
A life-changing experience
Working with Upliv was a truly life-changing experience. Thanks to their expert guidance, I gained great clarity and self-confidence and was able to achieve goals I once thought impossible.
Sarah Jones
Marketing Director
Overcoming obstacles
This coaching provided me with the tools and mindset to overcome professional obstacles. The personalized approach was so effective that it led to significant growth in both my career and personal life.
David Chen
Software developer
Finally, the breakthrough!
Before I started coaching, I felt stuck. Upliv's insightful strategies helped me overcome barriers and find a clear path for my business and my personal well-being.
Emily Rodriguez
entrepreneur
Practical and inspiring
The sessions were both practical and very inspiring. I learned how to effectively manage my stress and how to keep my team focused on a larger goal, which has significantly improved my daily life.
Michael Brown
Project Manager
The dedicated team consistently delivers exceptional results and can look back on a long and proven track record of success worldwide.
Institutions and organizations (selection)
