AI, media, communication and society
Why trust, classification and responsibility are becoming more important than technology
Why this lecture is important right now
The media determine how we perceive, classify and evaluate reality.
The use of artificial intelligence in journalism, communication and content creation is changing not only the speed of media production, but also the question of trust, credibility and responsibility.
This change affects not only editorial offices, but society as a whole. Because when AI generates, selects and disseminates content, we need to redefine how public discourse is created and whom we believe.
CORE MESSAGE
In this presentation, I will show how AI is already changing the way content is researched, produced, distributed and perceived.
This is not about cultural pessimism or enthusiasm for technology, but about classification.
The central question is: How do we ensure journalistic quality, creative integrity and social responsibility in the age of AI?
Content overview
How AI is changing editorial offices, communication, and storytelling
The role algorithms play in the selection, weighting, and visibility of content
Why human judgment is becoming more important, not less important
Where opportunities for new creative formats arise – and where risks must be taken seriously
I have been involved in media, journalism and digital transformation for many years.
I am not driven by the question of what is technically possible, but rather what remains socially responsible.
Trust, transparency and quality are core values of a functioning public sphere.
It is precisely these values that are being renegotiated by AI.
What your audience takes away
A realistic understanding of the impact of AI on media and communication
Navigating the tension between automation and responsibility
Clarity about which tasks people will still need to perform in the future
Impetus for a conscious, reflective approach to AI in public life and organisations
Media & journalistic institutions (selection)
Who this lecture is particularly suitable for
Media companies, editorial offices and journalists
Communications and PR departments
Companies with public responsibility
Associations, politics and educational institutions
Format & Style
The lecture combines journalistic perspectives, current examples and social classification. Complex contexts are explained in an understandable way and supplemented with provocative questions. The aim is to strengthen critical thinking, media literacy and a sense of responsibility.
The role of AI in journalism, marketing and media production
Let's talk about media responsibility in the age of AI
I am happy to tailor this presentation to your audience, media environment or organisation.