AI in media, communication, and society
AI is changing not only tools, but also power, perception, and responsibility in public communication.
Media in transition
I have been working with media companies, journalists, and communications departments for many years. AI is fundamentally changing the way content is researched, produced, and distributed. Often faster than editorial routines can be adapted.
New roles for journalists
While AI takes over routine tasks, human expertise is becoming more important than ever: classification, research, attitude, and responsibility cannot be automated.
Impact on public communication
I show how AI influences what information becomes visible, how discourses arise, and what new requirements this creates for media literacy.
Classification instead of hype
It is important to me to assess technological possibilities realistically and to distinguish between sensible application and exaggerated expectations.