Workshops

Group Training Artificial Intelligence: Text, Image, Video, Sound, and Project Management

For the further training of self-employed individuals in Artificial Intelligence over a period of up to 5 days, up to 90% funded!

Knowledge of the use of Artificial Intelligence is essential for modern work. The ability to effectively use AI for text creation, image design, editing, and sound design opens up new creative and efficiency-enhancing possibilities. The rapid developments in the field of AI and its applications make continuous engagement with these technologies necessary. In this practice-oriented course, led by Prof. Michael Schwertel, participants will learn how AI tools like ChatGPT, Midjourney, ... enable innovative approaches in developing individual visions, image ideas, communication with clients, applications, calculations, business plans... and exposés, and improve quality in visual representation.

The goal of the course is to enable participants to competently and creatively practically integrate AI-powered tools into their everyday work.

Before the Workshop

Needs Analysis: Conducting a detailed needs analysis through an online survey and introductory conversation to find specific AI solutions for specific challenges.

Fundamentals and Text Generation with AI

Module 1: Introduction to AI and Text Creation
- Overview of current AI.
- Fundamentals of AI-based text creation and text generation tools such as ChatGPT, Claude, Jasper....
Practical examples and success stories: Integration of real case studies.

Module 2: Practical Application of AI in Text Creation
- Practical exercises and individual case studies.
- Development of creative prompts and text formats with AI support.
Hands-on Workshop: Creating your own text formats under supervision.

Image Design and Video Processing with AI

Module 3: AI in Image Design
- Introduction to AI-powered image design tools.
- Advanced use of text tools for images.
- Application of AI in image creation and editing.
Interactive case studies: Applying with real projects.

Module 4: AI in Video Processing
- Fundamentals of AI-powered video editing.
- Practical demonstration and exercises to integrate AI into video production processes and editing.
Group projects: Joint creation of a video project.

Sound Design and Project Management with AI

Module 5: AI in Sound Design
- Introduction to using AI for sound design and audio processing.
- Practical exercises on sound design and voice-over with AI tools.
Creative sound projects: Development of individual audio creations.

Module 6: AI-powered Project Management
- Use of AI tools in project management and social media.
- Discussion on optimizing workflows and increasing efficiency through AI.
Case studies and group discussions: Experiences and best practices.

Additional Elements

- On-demand video content for flexibility in learning.
- Fundamentals of AI and the differentiation between LLM, Machine Learning,...
- Group course to promote exchange between participants.
- Feedback sessions: Feedback rounds to adjust the course content.

After the Workshop

- Certificate: Certificate of participation and acquired knowledge.

Instructor: Prof. Michael Schwertel - CBS International Business School

Professor Schwertel has been conducting AI workshops since 2019. He brings over a decade of experience in teaching innovations and is known for his tailored lectures and workshops that he offers for companies and institutions. As a filmmaker and entrepreneur, he understands the perspective of creatives when dealing with AI. His courses cover a wide range of AI topics, from the history of AI to its functions and practical applications in text, image, video, sound, and process management. Prof. Schwertel also emphasizes the ethical aspects and current developments in AI.

This comprehensive program provides practice-oriented knowledge and empowers participants to successfully implement their own visions faster and more efficiently, realizing cost-effective and timely concepts. The focus is on practical AI implementations.

For more information, please request via info @ michael-schwertel .de.

Additional Workshop Topics

• Content Creation with Artificial Intelligence
• Artificial Intelligence in Theory and Practice
• Artificial Intelligence in PR & Marketing
• Digital Media Trends in Marketing and PR
• Crossmedia and Social Media in Practice
• Snack Content for Social Media
• Instagram in Online Marketing
• Creativity in Marketing
• Design Thinking
• Self-Marketing for Media and Media Makers

Selection of References: