Artificial Intelligence – the Death of PR?
Smart technologies are making their way into various areas of our lives and work. Media columnist Michael Schwertel wonders: Should PR professionals fear for their jobs?
Column by Prof. Michael Schwertel for the Pressesprecher magazine.
What the Internet of Things Has to Do with PR
Why should PR professionals engage with the Internet of Things?
Column by Prof. Michael Schwertel for the Pressesprecher magazine.
Augmented Reality – Door to the virtual world
The internet is everywhere today. Why then can we only view it within a small browser on our smartphones? Augmented Reality is about to change that.
Article by Prof. Michael Schwertel about Augmented Reality in communication.
Pressesprecher Trends 2018
Five Major Media Trends of 2018
Outlook on the trends for 2018 at Pressesprecher 01/11/2018:
Article by Prof. Schwertel on the 5 major media trends of 2018.
"Which trends will continue this year? What must communicators prepare for? Guest author Michael Schwertel defines the five biggest media trends."
VR Interview Amandine Flachs
VR Interview Amandine Flachs
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