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ZDFheute DeepSeek KI — ZDF heute DeepSeek

I am very pleased to be quoted in the latest ZDF heute article about AI-powered chatbots in China. The development of DeepSeek, a Chinese AI model, shows how generative AI is regulated and shaped in authoritarian systems. But not only there. We urgently need to understand that AI is not just based on trained data – it reflects worldviews. This means that artificial intelligence does not provide neutral information, but is influenced by ideological and cultural biases. That’s why media literacy is more important than ever – to understand how AI generates answers and the mechanisms behind it. My quote in the article highlights this issue: We should not have to choose only between U.S. and Chinese AI models. Europe needs its own AI solutions. 👉 Read the full article on ZDFheute

In the interview, Shahrzad Golab and Michael Schwertel recount their "first time" at the Grimme Award, discuss the discourse on media quality today and tomorrow, as well as the similarities and differences between the Online Award – where they have both been involved to date – and the Grimme Award. It is available here.

Horizont KI Chief Officer Prof. Michael Schwertel

In times where the pace of technological innovation is taking breathtaking dimensions, marketing agencies face crucial challenges. Michael Schwertel, Professor of Media Management at the CBS International Business School, explains in his guest article for HORIZONT how agencies can fully exploit the potentials of artificial intelligence (AI) and increase their workforce tenfold or even twentyfold.

Guest article in Horizont by Prof. Michael Schwertel

Michael Schwertel lives in Nümbrecht. He works as a lecturer, producer, creative, and professor of Media Management at CBS International Business School. Since 2007, he has frequently served on both the nomination committee and the jury of the Grimme Online Award. In the "Social and Cross Media in Practice" seminar at the Grimme Academy, he shares his passion for various media forms. (...) Link to the interview first published in the Grimme Anniversary Issue on the occasion of the Grimme Institute's 50th anniversary in September 2023

Künstliche Intelligenz

Professor Michael Schwertel from Nümbrecht, who teaches Media Management at the CBS Business School in Cologne, is a pioneer in this field, delivers lectures on Artificial Intelligence, and is a member of the Grimme Award jury.

Article in the Kölnische Rundschau

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Interview about the 60th Grimme Award: The Revolution is Fully Underway

Artificial Intelligence: Why Every Agency Needs an AI Chief Officer

Grimme Academy: In Conversation with Michael Schwertel

Nümbrecht AI Expert Schwertel: "Soon We Will Be Talking to Animals"